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The Craving Code

The Craving Code is a revolutionary novel that dives into the hidden circuitry of the human brain—where craving and addiction are born and brands are engineered to become irresistible. Through an immersive narrative that blends cutting-edge neuroscience with insider marketing secrets, the story reveals how desire can be designed, loyalty engineered, and obsession deliberately created. As the characters uncover the science behind addiction and influence, readers are taken on a gripping journey that challenges how we think about choice, persuasion, and the future of branding.